Lumière & Co.

Tell us your ride plans. We’ll set you up.

Every ride has a vibe. Pick yours, we’ll set you up, carry only what matters.

Choose Your Ride Type→
★★★★★
4.9 avg·2,680+ Product Reviews·"Built to guide, not sell."
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The Complete System
RIde Types

Pick a Ride Setup

Pick the ride you’re planning. We’ll show the cleanest setup, nothing extra.

Coffee Ride
☕

Coffee Ride

20–40 mi55–72°F

Gossip, pastries, questionable pace lines.

See Setup→
Training Ride
📊

Training Ride

20–40 mi55–72°F

Controlled suffering. As I requested.

See Setup→
Epic Ride
⛰️

Epic Ride

100-150 mi55–72°F

Get fit in a day type of ride.

See Setup→
See Setup
🏅

The Fondo

45-100 mi55–72°F

You paid $150 to ride roads you could ride for free.

See Setup→
Group Ride
💨

Group Ride

45-75 mi55–72°F

Everyone's secretly racing.

See Setup→
Solo Mission
🛤️

Solo Mission

50-100 mi55–72°F

No one to blame but yourself.

See Setup→
Coffee Ride
☕

Coffee Ride

20–40 mi55–72°F

Gossip, pastries, questionable pace lines.

See Setup→
Training Ride
📊

Training Ride

20–40 mi55–72°F

Controlled suffering. As I requested.

See Setup→
Epic Ride
⛰️

Epic Ride

100-150 mi55–72°F

Get fit in a day type of ride.

See Setup→
See Setup
🏅

The Fondo

45-100 mi55–72°F

You paid $150 to ride roads you could ride for free.

See Setup→
Group Ride
💨

Group Ride

45-75 mi55–72°F

Everyone's secretly racing.

See Setup→
Solo Mission
🛤️

Solo Mission

50-100 mi55–72°F

No one to blame but yourself.

See Setup→
But first — the problem
Why The Ride Type Matters

Your full pockets are ruining your jersey.

Arm warmers, vest, phone, keys, gels, wallet — crammed into pockets never designed for this.

We thoughtfully designed the gear system for each type of ride that lets you focus on what matters the most. The Ride.
🔑 Keys
📱 Phone
💳 Cards + Cash
🔧 Multi-tool
🩹 Tube + CO₂
🔩 Tire Lever
💊 Gels ×4
🧴 Sunscreen
🍫 Snacks
🧥 Arm Warmers
🦺 Vest
📷 Camera
🔑 Keys
📱 Phone
💳 Cards + Cash
🔧 Multi-tool
🩹 Tube + CO₂
🔩 Tire Lever
💊 Gels ×4
🧴 Sunscreen
🍫 Snacks
🧥 Arm Warmers
🦺 Vest
📷 Camera
👛
Cycling Wallet
Accessory
🔑 Keys
📱 Phone
💳 Cards + Cash
🦅
Bike Saddle Bag
Falcon
🔧 Multi-tool
🩹 Tube + CO₂
🔩 Tire Lever
🎒
Handlebar Bag
Bar Bag
💊 Gels ×4
🧴 Sunscreen
🍫 Snacks
🏔️
Maximus Saddle Bag
Large Saddle
🧥 Arm Warmers
🦺 Vest
📸
Camera Strap
Accessory
📷 Camera
All of this — crammed into three jersey pockets.
The Proof
↩️
30-Day Returns
No questions asked
⭐
4.9 Stars
2,680+ Reviews
📍
Designed in
California
📬

We all have that one riding buddy.

The one who always gets a flat. Always bonks at mile 40. Always shows up looking like a gear sherpa. Let us send them a polite intervention.

What's their problem?
🔧
Always Gets Flats
They flatted. Hey, got a inner tube?
🫠
Always Bonks
Mile 40 hits and they're cooked. No food. No plan.
👕
Stuffs Their Jersey
Maximum sherpa energy. Bulging pockets.
🥶
Never Brings Layers
It's 55°F and they showed up in short sleeves. Again.
🦅
Recommended: Saddle Bag
A saddle bag with spare tube, CO₂, and tire lever. Never be the reason the group stops again.
Who needs help?
Your info
I confirm that the person I'm referring is someone I know personally, and I have reasonable belief they'd welcome hearing from Lumière & Co.
By submitting, you agree that Lumière & Co. may send one introductory message to your friend. They'll get a 10% discount code + the specific product recommendation.
📨

Intervention sent.

Your buddy will get a personalized recommendation and a 10% discount code. You're a good friend.

✓ Delivered
👤 Sent to —
🔧 Their problem —
🏷️ Discount 10% off first order
🦅
We'll recommend
Saddle Bag
10% off
✓
Email sent
2
They browse
3
They ride better
They'll receive one introductory email with their discount code and product recommendation. Nothing more.
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